PRAMA iDADA Q2i: 3MP Wi-Fi Camera with AI Tracking

India is getting a new homegrown name in smart home security. PRAMA, which describes itself as India’s premier indigenous video security brand, has launched iDADA, an AIoT sub-brand built specifically for connected homes and small businesses. Its first product is the iDADA Q2i 3MP Wi-Fi Smart Security Camera — a pan-and-tilt camera with AI-powered human auto-tracking, local storage support up to 512GB, and a privacy shutter.

What the Q2i offers

The Q2i is anchored by a 3MP image sensor that PRAMA describes as delivering “Super HD clarity.” While 3MP sits below the 2K and 4K sensors now common in flagship outdoor cameras from global brands, it is a sensible resolution for indoor rooms and small commercial spaces, where it keeps file sizes manageable for local recording.

The camera’s headline feature is its motorized pan-and-tilt mechanism, which offers 350-degree rotation to cover a wider area than a fixed camera. Paired with that is what PRAMA calls “intelligent AI human auto-tracking”: the camera automatically detects human movement, locks onto the person, and rotates to follow their activity — continuous coverage without anyone manually steering the view.

Around the core tracking capability, the Q2i carries the full expected checklist for a modern Wi-Fi camera:

• Motion and noise detection alerts that notify the owner of activity and unusual sound.
• Infrared night vision for monitoring in low-light conditions.
• Two-way audio via a built-in microphone and speaker, for real-time communication with people near the camera through the app.
• iDADA PRO app on Google Play and the App Store, for remote monitoring and management from anywhere.

Local storage and a physical privacy shutter

One of the more buyer-friendly decisions is storage: the Q2i supports local recording on memory cards up to 512GB, so owners can keep footage on the device itself rather than paying for a cloud subscription. For homes and small offices wary of recurring fees — or simply of uploading indoor footage to someone else’s servers — that is a meaningful choice. Actual recording duration will of course depend on resolution, motion activity and compression settings.

iDADA also includes a privacy shutter that covers the lens when the camera is put into sleep mode through the app. It is a small hardware touch that addresses the single biggest hesitation around indoor cameras: the fear of being watched at home. Software toggles can fail or be misunderstood; a physical shutter is unambiguous.

The Q2i anchors a wider iDADA portfolio that the company says includes both indoor and outdoor Wi-Fi smart cameras, all built around wireless connectivity so installation does not require running cable through walls — a practical selling point in markets where professional install work is costly or impractical.

PRAMA’s bigger bet: local AI and local manufacturing

The launch is about more than one camera. PRAMA is positioning iDADA as a distinct consumer and small-business brand, separate from the larger commercial security installations it is known for, targeting homes, retail shops and small office/home office setups.

An iDADA spokesperson said the company is positioning manufacturing infrastructure near Mumbai to scale production as demand for wireless security devices grows. The company also laid out an R&D direction focused on what it calls “secure cloud-hybrid ecosystems” — processing data partly on the device and partly in the cloud, which it says can deliver faster security alerts while retaining backup storage — alongside simplified AI-enabled device architectures.

“As we look toward the future of Smart Home Security and Automation trends in India, the launch of iDADA marks a pivotal evolution in our indigenous technology roadmap,” the spokesperson said. “We anticipate that the integration of localised AI and cellular IoT into everyday consumer electronics will shift from a luxury to an absolute baseline requirement for modern smart spaces.”

Why the timing matters

The launch lands as demand for connected home security is climbing in urban India, driven by rising smartphone penetration and better home internet connectivity. Wi-Fi cameras are the natural beneficiary: no wiring, app-based setup, and price points that put basic surveillance within reach of households and small shops rather than just enterprises.

PRAMA’s local-manufacturing pitch also fits a broader industry pattern. Smart home brands that build close to their core market can iterate on hardware faster, price more aggressively, and avoid the supply-chain friction that has slowed some international launches. Distribution for iDADA will run through authorized retail networks and system integrators across India.

What we still don’t know

Several practical questions remain unanswered. PRAMA has not disclosed pricing for the Q2i, which makes it hard to judge how it stacks up against the crowded budget Wi-Fi camera segment. Availability is currently limited to India through retail and integrator channels, with no word on international expansion. And the company has said nothing yet about compatibility with broader smart home ecosystems — no mention of Matter, Alexa, Google Home or Apple Home support, which matters for buyers who want the camera to work inside automations rather than only in its own app.

Those gaps are typical for a brand launch and may be filled as the portfolio rolls out. For now, the Q2i reads as a credible first step: a tracking camera with the features that matter most to its target buyers — AI person-tracking, local storage, and a physical privacy shutter — from a brand betting that localized AI and domestic manufacturing are where the Indian smart home market is heading.